Fishing Lures

Artificial fishing lures represent the absolute foundation for successful predator fishing. The key to consistent catches is not finding a single universal lure, but choosing the right type based on depth, fish activity, and the nature of the venue.

For easy navigation, we have divided this guide into specialized categories. Here you will find everything from finesse soft plastic lures for technical bottom fishing to aggressive hard baits and metal lures designed for fast searching of the water column.

Basic Lure Types

  • Soft Baits – the most versatile group imitating baitfish, crayfish, and insects. They excel in technical bottom fishing and precise presentation with various types of finesse rigs.
  • Hard Baits – hard baits with a strictly defined action. They allow controlled retrieval at a specific depth, stable performance in strong currents, and provoking fish with technical pauses.

Metal and Saltwater Lures

  • Metal Lures – spoons, spinners, and tail spinners. They ensure immediate action feedback and perform reliably even in demanding conditions, strong currents, or when extremely long casts are required.
  • Saltwater Jigs – compact jigs for targeted fishing through the entire water column and the bottom. Indispensable for shore jigging at sea, while lighter models also excel in freshwater when fishing for asp and perch.

Lures for Cover and Active Searching

  • Chatterbaits – combining a metal vibrating blade and a silicone skirt. They produce strong vibrations with immediate startup, which is ideal for aggressively searching for fish in the shallows.
  • Spinnerbaits – wire baits with spinning blades. They offer extreme snag resistance through vegetation and cover without constantly getting stuck, perfect for pike and perch fishing in weedy areas.
  • Skirted Jigs – jig heads with a pulsating skirt designed for precise presentation close to structure. They provide maximum control during the slow fishing of cautious fish on rocky or uneven bottoms.
Soft BaitsSoft BaitsHard BaitsHard BaitsSaltwater JigsSaltwater JigsMetal LuresMetal LuresChatterbaitsChatterbaitsBladed JigsSpinnerbaitsSpinnerbaitsWire BaitsSkirted JigsSkirted JigsRubber Jigs
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Keitech Shad Impact 4" Lime / ChartreuseKeitech Shad Impact 4" Lime / Chartreuse

7.25 $

in stock 3 or more packages

Keitech Shad Impact 4" Motoroil / ChartreuseKeitech Shad Impact 4" Motoroil / Chartreuse

7.25 $

in stock 3 or more packages

Keitech Shad Impact 4" Purple ChartreuseKeitech Shad Impact 4" Purple Chartreuse

7.25 $

in stock 3 or more packages

Keitech Shad Impact 4" Sexy HeringKeitech Shad Impact 4" Sexy Hering

7.25 $

in stock 1 package

Keitech Shad Impact 4" Sexy ShadKeitech Shad Impact 4" Sexy Shad

7.25 $

in stock 3 or more packages

Keitech Shad Impact 4" Sight FlashKeitech Shad Impact 4" Sight Flash

7.25 $

in stock 3 or more packages

Keitech Shad Impact 4" Silver Flash MinnowKeitech Shad Impact 4" Silver Flash Minnow

7.25 $

in stock 3 or more packages

Keitech Shad Impact 4" WakasagiKeitech Shad Impact 4" Wakasagi

7.25 $

in stock 3 or more packages

Keitech Shad Impact 4" ZombieKeitech Shad Impact 4" Zombie

7.25 $

in stock 3 or more packages

Keitech Shad Impact 5" Arkansas ShinerKeitech Shad Impact 5" Arkansas Shiner

7.73 $

in stock 1 package

Keitech Shad Impact 5" AYUKeitech Shad Impact 5" AYU

7.73 $

in stock 3 packages

Keitech Shad Impact 5" Bubblegum ShadKeitech Shad Impact 5" Bubblegum Shad

7.73 $

in stock 6 packages

Keitech Shad Impact 5" Chartreuse ShadKeitech Shad Impact 5" Chartreuse Shad

7.73 $

in stock 5 packages

Keitech Shad Impact 5" Chartreuse ThunderKeitech Shad Impact 5" Chartreuse Thunder

7.73 $

in stock 4 packages

Keitech Shad Impact 5" Electric ChickenKeitech Shad Impact 5" Electric Chicken

7.73 $

in stock 6 packages

Keitech Shad Impact 5" Electric ShadKeitech Shad Impact 5" Electric Shad

7.73 $

in stock 6 packages

Keitech Shad Impact 5" Fire TigerKeitech Shad Impact 5" Fire Tiger

7.73 $

in stock 1 package

Keitech Shad Impact 5" Green Pumpkin ChartreuseKeitech Shad Impact 5" Green Pumpkin Chartreuse

7.73 $

in stock 5 packages

Keitech Shad Impact 5" Hasu (Silver Shiner)Keitech Shad Impact 5" Hasu (Silver Shiner)

7.73 $

in stock 4 packages

Keitech Shad Impact 5" Lime / ChartreuseKeitech Shad Impact 5" Lime / Chartreuse

7.73 $

in stock 4 packages

Keitech Shad Impact 5" Motoroil / ChartreuseKeitech Shad Impact 5" Motoroil / Chartreuse

7.73 $

in stock 3 packages

Keitech Shad Impact 5" Purple ChartreuseKeitech Shad Impact 5" Purple Chartreuse

7.73 $

in stock 5 packages

Keitech Shad Impact 5" Sexy HeringKeitech Shad Impact 5" Sexy Hering

7.73 $

in stock 3 packages

Keitech Shad Impact 5" Sexy ShadKeitech Shad Impact 5" Sexy Shad

7.73 $

in stock 5 packages

Keitech Shad Impact 5" Sight FlashKeitech Shad Impact 5" Sight Flash

7.73 $

in stock 3 packages

Keitech Shad Impact 5" Silver Flash MinnowKeitech Shad Impact 5" Silver Flash Minnow

7.73 $

in stock 2 packages

Keitech Shad Impact 5" WakasagiKeitech Shad Impact 5" Wakasagi

7.73 $

in stock 3 packages

Keitech Shad Impact 5" ZombieKeitech Shad Impact 5" Zombie

7.73 $

in stock 6 packages

Keitech Sexy Impact 2.8" AYUKeitech Sexy Impact 2.8" AYU

7.73 $

in stock 3 packages

Keitech Sexy Impact 2.8" Blue Back CinnamonKeitech Sexy Impact 2.8" Blue Back Cinnamon

7.73 $

in stock 3 packages

Keitech Sexy Impact 2.8" Bluegill FlashKeitech Sexy Impact 2.8" Bluegill Flash

7.73 $

in stock 2 packages

Keitech Sexy Impact 2.8" Chartreuse ThunderKeitech Sexy Impact 2.8" Chartreuse Thunder

7.73 $

in stock 2 packages

Keitech Sexy Impact 2.8" Electric ShadKeitech Sexy Impact 2.8" Electric Shad

7.73 $

in stock 3 packages

Keitech Sexy Impact 2.8" Fire TigerKeitech Sexy Impact 2.8" Fire Tiger

7.73 $

in stock 4 packages

Keitech Sexy Impact 2.8" Gold Flash MinnowKeitech Sexy Impact 2.8" Gold Flash Minnow

7.73 $

in stock 1 package

Keitech Sexy Impact 2.8" Green Pumpkin ChartreuseKeitech Sexy Impact 2.8" Green Pumpkin Chartreuse

7.73 $

in stock 6 packages

Keitech Sexy Impact 2.8" Green Pumpkin PP.Keitech Sexy Impact 2.8" Green Pumpkin PP.

7.73 $

in stock 2 packages

Keitech Sexy Impact 2.8" Lime / ChartreuseKeitech Sexy Impact 2.8" Lime / Chartreuse

7.73 $

in stock 2 packages

Keitech Sexy Impact 2.8" Natural WormKeitech Sexy Impact 2.8" Natural Worm

7.73 $

in stock 2 packages

Keitech Sexy Impact 2.8" Purple ChartreuseKeitech Sexy Impact 2.8" Purple Chartreuse

7.73 $

in stock 2 packages

Keitech Sexy Impact 2.8" Scuppernong / RedKeitech Sexy Impact 2.8" Scuppernong / Red

7.73 $

in stock 1 package

Keitech Sexy Impact 2.8" Sexy ShadKeitech Sexy Impact 2.8" Sexy Shad

7.73 $

in stock 3 packages

Keitech Sexy Impact 2.8" WakasagiKeitech Sexy Impact 2.8" Wakasagi

7.73 $

in stock 3 packages

Keitech Sexy Impact 2.8" Watermelon PP.Keitech Sexy Impact 2.8" Watermelon PP.

7.73 $

temporarily sold out

Keitech Sexy Impact 3.8" AYUKeitech Sexy Impact 3.8" AYU

7.73 $

in stock 2 packages

Keitech Sexy Impact 3.8" Blue Back CinnamonKeitech Sexy Impact 3.8" Blue Back Cinnamon

7.73 $

in stock 4 packages

Keitech Sexy Impact 3.8" Bluegill FlashKeitech Sexy Impact 3.8" Bluegill Flash

7.73 $

in stock 10 or more packages

Keitech Sexy Impact 3.8" Bubblegum ShadKeitech Sexy Impact 3.8" Bubblegum Shad

7.73 $

in stock 5 packages

Keitech Sexy Impact 3.8" Chartreuse ThunderKeitech Sexy Impact 3.8" Chartreuse Thunder

7.73 $

in stock 4 packages

Keitech Sexy Impact 3.8" Electric ShadKeitech Sexy Impact 3.8" Electric Shad

7.73 $

in stock 6 packages

Keitech Sexy Impact 3.8" Fire TigerKeitech Sexy Impact 3.8" Fire Tiger

7.73 $

in stock 4 packages

Keitech Sexy Impact 3.8" Gold Flash MinnowKeitech Sexy Impact 3.8" Gold Flash Minnow

7.73 $

in stock 3 packages

Keitech Sexy Impact 3.8" Green Pumpkin ChartreuseKeitech Sexy Impact 3.8" Green Pumpkin Chartreuse

7.73 $

in stock 5 packages

Keitech Sexy Impact 3.8" Green Pumpkin PP.Keitech Sexy Impact 3.8" Green Pumpkin PP.

7.73 $

in stock 4 packages

Keitech Sexy Impact 3.8" Lime / ChartreuseKeitech Sexy Impact 3.8" Lime / Chartreuse

7.73 $

in stock 6 packages

Keitech Sexy Impact 3.8" Natural WormKeitech Sexy Impact 3.8" Natural Worm

7.73 $

in stock 3 packages

Keitech Sexy Impact 3.8" Purple ChartreuseKeitech Sexy Impact 3.8" Purple Chartreuse

7.73 $

in stock 4 packages

Keitech Sexy Impact 3.8" Scuppernong / RedKeitech Sexy Impact 3.8" Scuppernong / Red

7.73 $

in stock 1 package

Keitech Sexy Impact 3.8" Sexy ShadKeitech Sexy Impact 3.8" Sexy Shad

7.73 $

in stock 5 packages

Keitech Sexy Impact 3.8" Silver Flash MinnowKeitech Sexy Impact 3.8" Silver Flash Minnow

7.73 $

in stock 4 packages

Keitech Sexy Impact 3.8" WakasagiKeitech Sexy Impact 3.8" Wakasagi

7.73 $

in stock 4 packages

Keitech Sexy Impact 3.8" Watermelon PP.Keitech Sexy Impact 3.8" Watermelon PP.

7.73 $

in stock 5 packages

Keitech Sexy Impact 4.8" AYUKeitech Sexy Impact 4.8" AYU

7.98 $

temporarily sold out

Keitech Sexy Impact 4.8" Blue Back CinnamonKeitech Sexy Impact 4.8" Blue Back Cinnamon

7.98 $

temporarily sold out

Keitech Sexy Impact 4.8" Bluegill FlashKeitech Sexy Impact 4.8" Bluegill Flash

7.98 $

in stock 3 packages

Keitech Sexy Impact 4.8" Electric ShadKeitech Sexy Impact 4.8" Electric Shad

7.98 $

in stock 4 packages

Keitech Sexy Impact 4.8" Gold Flash MinnowKeitech Sexy Impact 4.8" Gold Flash Minnow

7.98 $

in stock 3 packages

Keitech Sexy Impact 4.8" Green Pumpkin PP.Keitech Sexy Impact 4.8" Green Pumpkin PP.

7.98 $

temporarily sold out

Keitech Sexy Impact 4.8" Lime / ChartreuseKeitech Sexy Impact 4.8" Lime / Chartreuse

7.98 $

in stock 4 packages

Keitech Sexy Impact 4.8" Orange ShinerKeitech Sexy Impact 4.8" Orange Shiner

7.98 $

in stock 3 packages

Keitech Sexy Impact 4.8" Sexy ShadKeitech Sexy Impact 4.8" Sexy Shad

7.98 $

in stock 2 packages

Keitech Sexy Impact 4.8" Silver Flash MinnowKeitech Sexy Impact 4.8" Silver Flash Minnow

7.98 $

in stock 3 packages

Keitech Sexy Impact 4.8" Watermelon PP.Keitech Sexy Impact 4.8" Watermelon PP.

7.98 $

in stock 1 package

Keitech Sexy Impact 5.8" AYUKeitech Sexy Impact 5.8" AYU

7.98 $

in stock 3 packages

Keitech Sexy Impact 5.8" Blue Back CinnamonKeitech Sexy Impact 5.8" Blue Back Cinnamon

7.98 $

in stock 3 packages

Keitech Sexy Impact 5.8" Electric ShadKeitech Sexy Impact 5.8" Electric Shad

7.98 $

in stock 5 packages

Keitech Sexy Impact 5.8" Gold Flash MinnowKeitech Sexy Impact 5.8" Gold Flash Minnow

7.98 $

in stock 2 packages

Keitech Sexy Impact 5.8" Green Pumpkin PP.Keitech Sexy Impact 5.8" Green Pumpkin PP.

7.98 $

temporarily sold out

Keitech Sexy Impact 5.8" Lime / ChartreuseKeitech Sexy Impact 5.8" Lime / Chartreuse

7.98 $

temporarily sold out

Keitech Sexy Impact 5.8" Orange ShinerKeitech Sexy Impact 5.8" Orange Shiner

7.98 $

in stock 3 packages

Keitech Sexy Impact 5.8" Sexy ShadKeitech Sexy Impact 5.8" Sexy Shad

7.98 $

in stock 3 packages

Keitech Sexy Impact 5.8" Silver Flash MinnowKeitech Sexy Impact 5.8" Silver Flash Minnow

7.98 $

in stock 3 packages

Keitech Sexy Impact 5.8" WakasagiKeitech Sexy Impact 5.8" Wakasagi

7.98 $

temporarily sold out

Keitech Sexy Impact 5.8" Watermelon PP.Keitech Sexy Impact 5.8" Watermelon PP.

7.98 $

temporarily sold out

Jackall RV-Driftfry 3" Cover Silhouette FryJackall RV‑Driftfry 3" Cover Silhouette Fry

14.46 $

in stock 4 or more packages

Jackall RV-Driftfry 3" Deadly BaitJackall RV‑Driftfry 3" Deadly Bait

14.46 $

in stock 4 or more packages

Jackall RV-Driftfry 3" Flashing BaitJackall RV‑Driftfry 3" Flashing Bait

14.46 $

in stock 4 or more packages

Jackall RV-Driftfry 3" Flashing WakasagiJackall RV‑Driftfry 3" Flashing Wakasagi

14.46 $

in stock 4 or more packages

Jackall RV-Driftfry 3" Ghost WakasagiJackall RV‑Driftfry 3" Ghost Wakasagi

14.46 $

in stock 4 or more packages

Jackall RV-Driftfry 3" Pink WakasagiJackall RV‑Driftfry 3" Pink Wakasagi

14.46 $

in stock 4 or more packages

Jackall RV-Driftfry 3" Sight Chartreuse FryJackall RV‑Driftfry 3" Sight Chartreuse Fry

14.46 $

in stock 4 or more packages

Jackall RV-Driftfry 3" Sweet FishJackall RV‑Driftfry 3" Sweet Fish

14.46 $

in stock 4 or more packages

Sawamura One Up Slug 4" #027 Silky WhiteSawamura One Up Slug 4" #027 Silky White

SALE 20 %

17.02 $13.61 $

in stock 4 packages

Sawamura One Up Slug 4" #058 Gripan ShadSawamura One Up Slug 4" #058 Gripan Shad

SALE 20 %

17.02 $13.61 $

in stock 5 or more packages

Sawamura One Up Slug 4" #060 Baby BassSawamura One Up Slug 4" #060 Baby Bass

SALE 20 %

17.02 $13.61 $

in stock 3 packages

Sawamura One Up Slug 4" #063 Problue ShadSawamura One Up Slug 4" #063 Problue Shad

SALE 20 %

17.02 $13.61 $

in stock 5 or more packages

Sawamura One Up Slug 4" #071 Yellow ChartSawamura One Up Slug 4" #071 Yellow Chart

SALE 20 %

17.02 $13.61 $

in stock 4 packages

Sawamura One Up Slug 4" #091 French WakaSawamura One Up Slug 4" #091 French Waka

SALE 20 %

17.02 $13.61 $

in stock 5 or more packages

Sawamura One Up Slug 5" #027 Silky WhiteSawamura One Up Slug 5" #027 Silky White

SALE 20 %

17.02 $13.61 $

in stock 4 packages

Sawamura One Up Slug 5" #058 Gripan ShadSawamura One Up Slug 5" #058 Gripan Shad

SALE 20 %

17.02 $13.61 $

in stock 5 or more packages

Sawamura One Up Slug 5" #060 Baby BassSawamura One Up Slug 5" #060 Baby Bass

SALE 20 %

17.02 $13.61 $

in stock 2 packages

Sawamura One Up Slug 5" #063 Problue ShadSawamura One Up Slug 5" #063 Problue Shad

SALE 20 %

17.02 $13.61 $

in stock 5 or more packages

Sawamura One Up Slug 5" #071 Yellow ChartSawamura One Up Slug 5" #071 Yellow Chart

SALE 20 %

17.02 $13.61 $

in stock 2 packages

Sawamura One Up Slug 5" #090 Psychedelic ChartSawamura One Up Slug 5" #090 Psychedelic Chart

SALE 20 %

17.02 $13.61 $

in stock 3 packages

Sawamura One Up Slug 5" #091 French WakaSawamura One Up Slug 5" #091 French Waka

SALE 20 %

17.02 $13.61 $

in stock 4 packages

NAYS SPLT 8" C-01NAYS SPLT 8" C‑01

SALE 20 %

9.63 $7.70 $

in stock 2 packages

NAYS SPLT 8" C-02NAYS SPLT 8" C‑02

SALE 20 %

9.63 $7.70 $

in stock 1 package

NAYS SPLT 8" C-12NAYS SPLT 8" C‑12

SALE 20 %

9.63 $7.70 $

in stock 2 packages

5.01x

Sawamura One Up Curly 3.5" #004 Pearly BlueSawamura One Up Curly 3.5" #004 Pearly Blue

13.05 $

in stock 5 or more packages

5.01x

Sawamura One Up Curly 3.5" #011 Water Mellon PepperSawamura One Up Curly 3.5" #011 Water Mellon Pepper

13.05 $

in stock 3 packages

5.01x

Sawamura One Up Curly 3.5" #012 NoirSawamura One Up Curly 3.5" #012 Noir

13.05 $

in stock 4 packages

5.01x

Sawamura One Up Curly 3.5" #020 ChartreuseSawamura One Up Curly 3.5" #020 Chartreuse

13.05 $

in stock 2 packages

5.01x

Sawamura One Up Curly 3.5" #027 Silky WhiteSawamura One Up Curly 3.5" #027 Silky White

13.05 $

in stock 5 or more packages

5.01x

Sawamura One Up Curly 3.5" #037 Pink FluoresSawamura One Up Curly 3.5" #037 Pink Fluores

13.05 $

in stock 4 packages

5.01x

Sawamura One Up Curly 3.5" #090 Psychedelic ChartSawamura One Up Curly 3.5" #090 Psychedelic Chart

13.05 $

in stock 5 or more packages

5.01x

Sawamura One Up Curly 3.5" #118 Solid ChartSawamura One Up Curly 3.5" #118 Solid Chart

13.05 $

in stock 5 or more packages

5.01x

Sawamura One Up Curly 3.5" #124 Silver Mint CandySawamura One Up Curly 3.5" #124 Silver Mint Candy

13.05 $

in stock 3 packages

5.01x

Sawamura One Up Curly 5" #004 Pearly BlueSawamura One Up Curly 5" #004 Pearly Blue

15.08 $

in stock 5 or more packages

5.01x

Sawamura One Up Curly 5" #011 Water Melon PepperSawamura One Up Curly 5" #011 Water Melon Pepper

15.08 $

in stock 2 packages

5.01x

Sawamura One Up Curly 5" #012 NoirSawamura One Up Curly 5" #012 Noir

15.08 $

in stock 4 packages

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