Sawamura – Japanese Soft Baits

The Japanese brand Sawamura, founded by Yukihiro Sawamura, is among the most respected manufacturers of soft baits for targeted fishing of freshwater and saltwater predators. The lures are characterized by innovative shapes, a supple elastic material, and original color blending – you won't find two identical lures in a single pack, which naturally breaks up the visual pattern and helps convince even highly experienced predators.

The key difference compared to the competition is the proprietary TRUMP attractant, which is infused into every lure. It extends the time the bait is held in the fish's mouth and thus fundamentally increases hookset success, especially with cautious bites.

When choosing, follow the current activity of the fish and the desired retrieve technique. While bulkier models with strong vibration quickly draw fish during active water searching, slimmer finesse profiles score with cautious bites and on heavily pressured waters.

Lures for Active Fishing and Strong Vibrations

• Sawamura One Up Shad – the legendary shad with a segmented body for a distinctive rolling-rocking action. It creates strong water pressure and excels on a classic jig head as well as an offset hook across all sizes.
• Sawamura One Up Curly – a hollow twister with a thin sickle-shaped tail that works even on a very slow fall. An all-rounder ideal for technical bottom probing when fishing for perch and zander.

Finesse Profiles for Cautious Predators

• Sawamura One Up Shad Slim – a slimmed-down version of the classic shad for a calmer and more subtle presentation. A great choice for light lure fishing and the Carolina rig in moments when fish ignore aggressive vibrations.
• Sawamura One Up Slug – a meticulously crafted lure without a vibrating tail designed for conditions under extreme fishing pressure. Its lively action fully shines on a Drop Shot and weightless rigs.

Tip: For maximum effectiveness of Sawamura lures, we also recommend purchasing the standalone TRUMP attractant in a 250ml bottle, which you can use to refresh the scent of your lures after several trips to the water or to infuse other soft baits in your tackle box.