Mustad is a leading global brand that specializes in the production of fishing hooks and other accessories. It was founded in 1832 in Gjøvik, Norway and has maintained its reputation as an innovator in the industry ever since. Mustad is renowned for its ability to produce high quality hooks, as evidenced by the fact that one in four hooks in the world is made by this brand. The company is also committed to sustainability and innovation in packaging, with new uses of materials that reduce the environmental burden, such as bioplastics and packaging with less single-use plastic.

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